Content That Lasts
Generate Creative’s Evergreen E-Book’s provide long-term value for you and your customers. Through our process, we help you unlock what you don’t know you know so you can educate potential customers and earn their business.
CONTENT THAT ATTRACTS
At Generate Creative, we have a love/hate relationship with the word content. Content Marketing is one of the best ways to build a relationship and trust with your customers. But, content can also feel shallow and meaningless when done poorly. Your content strategy requires more than just content creation, it requires and editorial strategy. In order to create content that sells, first, you need to create content that helps.
CONTENT THAT ENGAGEs
We advocate that all of our clients have an offer for their customers. The offer provides your customers with a ton of value first and hopes to convert them to a customer second. If you read our E-book on Evergreen E-Books you should feel as if you have all of the information you need to create one yourself. But, we believe our expertise, efficiency and experience are what set us apart from you doing it yourself.
Who would you rather buy from? The person who tells you everything you need to know about how they are going to help your business?
CONTENT THAT CONVERTS
High-value prospects do research before the look to make a buying decision. Stakeholders in the buying process will want to know how your product or service will help their business before they become a champion for you and your company. When they are doing their research, your offer incentivizes them to opt into your marketing funnel. Over time, you can nurture this relationship with more information or invitations to marketing events.
This is how one of our clients engaged the most valuable brand in Canada. An employee who wanted to advocate for their solution found the tools they needed to on our clients site. When a sales person had reached out to the prospect they had already established trust with the prospect which eliminated friction from the sales process. The company had a true champion, because their content made the champion confident in the product and service.